KADA is the female-founded fashion line that’s making sustainability the most stylish choice. Using a more efficient, less wasteful design process, KADA’s collection of elevated basics is designed to be worn today and ten years from now. We worked closely with the KADA team to craft a brand experience that celebrates KADA’s unique staying power, landing on the concept of personal growth and evolution over time. The result is a brand that celebrates the human capacity for change with a defiant tone and empowering feel, captured in the tagline, “Change into you.”