The 2021 Holiday Air Max campaign is a true homage to the emerging generation of sneakerheads. Our visually stunning concept perfectly captures the boundless energy and self-expression of this new wave. We have utilized a double exposure technique in our imagery that captures the essence of life in motion, revealing new elements and textures of the city with every step. Through our 'In Your Face' angles, we showcase the intricate design details of our Air products, infusing them with a vibrant and youthful spirit that is irresistible.