How does space design, naming and branding work together to create a unique story?
At Dropbox, we strove to create environments and spaces that make employees feel at home. With a new HQ came a new coffee shop that needed an identity. In true Dropbox tradition, we crowdsourced different names and collectively came up with Little-r. This name was not only unique to Dropbox, but also embodied what the space is used for. “Little-r” is a phrase commonly used at Dropbox to break a larger email conversation into a smaller discussion between two people. It's like leaving a party full of people to grab a coffee with a close friend.