Founded by a schoolteacher, The Dough Project creates all-natural, plant-based play dough that kids can make at home. We updated the branding to celebrate the vibrant, veggie-powered colors of the dough and the idea of endless creation. The Dough Project believes that all the shapes we make are beautiful. To bring this idea to life, we created linear illustrations that personify the dough, as well as loose, blobby shapes that can be molded into myriad forms. The result is a fresh and playful identity that inspires kids and parents alike.