This season's bras and leggings campaign is a celebration of the experience and sensation that comes with every touch. With the introduction of the Zenvy Collection, we emphasize the softness and enduring comfort of our products, inviting wearers to discover moments of connection—be it feeling the fabric against their skin or embracing the power within through movement. Through a blend of still and dynamic diptychs, we encapsulate the duality of stillness and wildness, the rhythm of inhales and exhales, and the transformative journey of sweat and release. It's more than just apparel; it's about finding that perfect fit, connecting deeply with one's movements, and embracing the journey. Highlighting the strength of a global collective, the campaign underscores the power of our statement product—crafted for her, by Nike.
Did you know that 8 out of 10 women are wearing the wrong bra size? In 2023, we undertook the task of revitalizing Nike's line of sports bras. Our campaign was meticulously crafted to guide women in discovering the perfect bra tailored to their needs and preferences. The tagline we developed, "Engineered to Feel More You," embodies Nike's commitment to providing innovative solutions, empowering individuals to achieve their personal best. As part of our campaign's evolution, we eliminated the term “sports” from the product name, rebranding as simply 'Nike Bras.' Our objective was to motivate women to determine their correct bra size and recognize that Nike's collection offers unparalleled support, whether they're participating in sports or everyday activities. Our product line is meticulously engineered for every activity she might choose. We showcased the collection through a blend of on-location and in-studio photography, capturing the essence and versatility of each product.
Nike revamped their premium leggings line in 2023 by addressing common issues such as pilling, loose threads, and inadequate pockets. We developed a campaign with the tagline "A Feel For Every You" to showcase the comfort, self-expression, and choice these leggings offer for every aspect of an athlete's life. Our creative approach was to build a "leggingsverse" consisting of three visually distinct worlds based on the sensations of each legging. As soon as the consumer puts on the leggings, they are transported to this world, allowing them to tap into their athlete mindset and experience a zoned-in feeling. The consumer can explore the unique sensations and support each legging offers. Our aim was to inspire the consumer to embrace their own energy, discover new possibilities, and be unapologetic in their pursuit of movement.
The 2021 Holiday Air Max campaign is a true homage to the emerging generation of sneakerheads. Our visually stunning concept perfectly captures the boundless energy and self-expression of this new wave. We have utilized a double exposure technique in our imagery that captures the essence of life in motion, revealing new elements and textures of the city with every step. Through our 'In Your Face' angles, we showcase the intricate design details of our Air products, infusing them with a vibrant and youthful spirit that is irresistible.
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Founded by a schoolteacher, The Dough Project creates all-natural, plant-based play dough that kids can make at home. We updated the branding to celebrate the vibrant, veggie-powered colors of the dough and the idea of endless creation. The Dough Project believes that all the shapes we make are beautiful. To bring this idea to life, we created linear illustrations that personify the dough, as well as loose, blobby shapes that can be molded into myriad forms. The result is a fresh and playful identity that inspires kids and parents alike.
Brooklyn Kura is NYC’s first-ever sake brewery. They represent the new wave of American craft sake, using American ingredients to make the traditional Japanese rice wine. They challenged us to rethink their packaging and help build out their brand system for their launch. We took a lot of inspiration from the simplicity of their tasting room designed by our friends at Carpenter + Mason. Overall, we wanted this brand to feel elevated and pay respect to a Japanese aesthetic while still feeling American.
KADA is the female-founded fashion line that’s making sustainability the most stylish choice. Using a more efficient, less wasteful design process, KADA’s collection of elevated basics is designed to be worn today and ten years from now. We worked closely with the KADA team to craft a brand experience that celebrates KADA’s unique staying power, landing on the concept of personal growth and evolution over time. The result is a brand that celebrates the human capacity for change with a defiant tone and empowering feel, captured in the tagline, “Change into you.”
Bellway makes a daily fiber supplement from all-natural ingredients. Thanks to the myriad of health benefits fiber provides, Bellway is a product not just for older folks or those with digestion issues, but for anyone wanting to improve their overall gut health. We worked closely with Bellway to tackle the challenge of giving fiber the cool factor by creating a brand identity that appeals to a younger millennial audience while still conveying the broader benefits of fiber for all. We intentionally picked a voice-forward approach in order to make the product stand out on the shelf against existing grandparent fiber brands, with the use of fresh fruit in the product photography paying homage to Bellway’s all-natural ingredient list.
C+M is the work of husband and wife team Sarah Carpenter and Chris Horger. Their design philosophy is deeply influenced by their architecture backgrounds; they find inspiration in the celebration of honest materials, considered details and thoughtful construction. Their branding is inspired by the geometry of their work, we created a brand mark that is a combination of angular shapes forming the letters ‘C’ and ‘M’. The mark is paired with a minimalist logo and muted tones for a refined look and feel.
No individual is productive in the same way. The new Dropbox HQ provides an array of options to work, living up to Dropbox’s “work anywhere” ethos. For a year I worked alongside Glara Ann, the Dropbox founders, and two incredible architecture and design studios in San Francisco; Rapt and AvroKO, to research, concept, and design Dropbox’s HQ in San Francisco.
Check out what Fast Company wrote about the new space!
At Dropbox, we strove to create environments and spaces that make employees feel at home. With a new HQ came a new coffee shop that needed an identity. In true Dropbox tradition, we crowdsourced different names and collectively came up with Little-r. This name was not only unique to Dropbox, but also embodied what the space is used for. “Little-r” is a phrase commonly used at Dropbox to break a larger email conversation into a smaller discussion between two people. It's like leaving a party full of people to grab a coffee with a close friend.