Brooklyn Kura is NYC’s first-ever sake brewery. They represent the new wave of American craft sake, using American ingredients to make the traditional Japanese rice wine. They challenged us to rethink their packaging and help build out their brand system for their launch. We took a lot of inspiration from the simplicity of their tasting room designed by our friends at Carpenter + Mason. Overall, we wanted this brand to feel elevated and pay respect to a Japanese aesthetic while still feeling American.